Branding ⸺
PopStar is a micro-influencer platform for content creators and social media lovers. The brand should facilitate a sense of authenticity where influencers can express their lifestyle through beautiful content.
Brand Words
⸺ Self-expression
⸺ Creative
⸺ Cool
Color Palette
Color psychology suggests that violet encourages creative pursuits and seeks originality through its creative endeavors. It likes to be unique, individual and independent - perfect color for self-expression.
Electric Violet
#FC00FFTimber Blue
#00DBDEBastille
#201A28
Conceptual Background
The logo is a modernized star that consists of intersecting lines that represent "connection". Its clean and elegant font makes it easy to read and is appealing to the eyes. The word "Pop" and "Star" are combined to one word to make up the wordmark and it gives a unique take on the word pop star.
Brand Identity
I use Kapferer’s Brand Identity Prism to understand the role of storytelling in branding and building a strong and distinctive brand identity. The purpose of this model is to recognize the parts of the identity and make them work together to tell the brand’s story.
