Product design ⸺
PopStar is the fastest-growing micro-influencer platform of 2018 and the largest influencer community by 2019.
Role
Product Owner, UX Researcher
Project Launch
2018
I played a dual role as a Product Owner and the Lead UX Researcher for this project. It is by far the biggest undertaking in my career in terms of scope and responsibility.
These roles actually complement each other. It helped me prioritize and map out the most impactful designs.
Influencers app wireframe
Platform wireframe for brands
Designed for Micro-Influencers
We developed the right tools for content creators so they can have access to brands they care about and grow their audience organically.
Built for Brands
We provided brands with the tools to discover, connect, and grow with influencers most relevant to their brand.
Campaign Creation
Guided campaign creation to help brands publish a campaign with the best possible results.
Mood Boards
Communicate the visual styles to help influencers craft their content.
Campaign Preview
Check how your campaign would look on the Influencer app before you go live.
Influencer Search
Discover and connect with influencers with content relevant to your brand.
Design System
To allow for consistency across the experience and the internal teams, we also put together rules and guidelines for PopStar.
Celebrating Success
In just a year, we had achieved every major milestone we set on our short-term roadmap. Most importantly, we have maintained a thriving community of influencers and a network of happy clients. We capped off a successful year with a Poppin’ Anniversary Party in Indonesia and the Philippines.
