Product Design ⸺
Nimbus is a mobile ticketing application with the goal of enhancing the quality of public bus transportation in the Philippines.
Role
Product Designer, UX Researcher
Project Launch
2017
Commuting in Metro Manila
Getting around the metro and its surrounding provinces has become a major headache to Filipino commuters.
Discovery and Exploration
I’ve collected insights through user research that helped me develop engaging personas.
Empathy Mapping
Once we decided on the personas (we have three), I facilitated an empathy mapping workshop with the team to empathize with our users and understand what they’re feeling and thinking. These gave us an overall picture of the person and their wants and needs.
Customer Journey Map
We were able to map out our persona’s journey and identified opportunities for improvement.
With the customer journey in mind, we brainstormed potential user tasks and goals for Nimbus. Then, we did a red-route analysis to determine the importance of each user task.
User Story Map
With the insight gathered from the red-route analysis, we were able to plan our MVP (Minimum Viable Product) with the use of a User Story Map.
The Prototype
