Creative direction ⸺
TechBox, one of the biggest tech stores in the Philippines, approached us to make a heartfelt holiday commercial for their social media campaign.
Role
Creative Director
Project Launch
2019
The Pitch
The goal is to drive connection and awareness through these four categories: happy, sad, afraid/surprised, and angry/disgusted.
Kara (our awesome marketing lead) and I delivered the pitch with enthusiasm and vivid storytelling. There was laughter and oohs and aahs. We got them hooked! We felt great after our presentation, rightly so because we landed the deal to produce the ad.
The Coordination
After going back and forth with the client, we finally got their approval on the script and timeline. We are now ready for pre-prod. I aligned the story, the scenes, and the shots with our video production team. With proper planning and coordination, our pre-prod and shoot went smoothly and without a hitch.
It’s a wrap!
The Video
Getting the client to sign off on every step of the process made the whole production easy for both parties. We aligned expectations. We delivered the output that stayed true to our vision and objectives.
