Creative direction ⸺
YOYO is a tech startup based in the Philippines. To boost our talent acquisition, we needed more than just a killer job post - we needed to show rather than tell.
Role
Creative Director
Project Launch
2016
Storyboard
To show our value proposition to our candidates, we need to paint the authentic picture of our company culture, the people, the product, the office, perks, and most importantly our core values and vision. We want to project a personality and emotion to our brand and make people want to be part of our journey.
I prepared the storyboard and communicated the concept to our video production team. I was involved throughout the production process to ensure that we didn't forget any scenes and that the video output was according to our vision. We finished our video ahead of schedule and republished our job posts along with the video.
The Impact
Our application rate increased by 300%. We filled our vacancies with top-notch talents too. After our recruitment period, we surveyed our new teammates about the whole process, which included a question about the impact of the video. 92% of our recruits said it impacted their decision to join the company.
